In terms of online marketing, it has been said that without a list, you have nothing. In fact, one could say that the strength of your email list is directly related to the health of your business. In the digital arena, there are tools for everything; When we look at list-building, one of the best tools that I’ve invested in, and rely on heavily is ‘Leadpages’. In this blogpost, I’ll be writing a Lead Pages review and discuss why this tool has been vital to the growth of our business as well as to the growth of many ‘key’ marketers who are absolutely ‘killing it’ online.
Lead Pages Review
First off, your number one asset in digital marketing is your email list. If you don’t realize this yet, my purpose with this blog post is to have you start to understand the inherent value in your list and how to begin to build it and then leverage it.
Without a doubt, our email list is the best investment we’ve ever made. -Douglas Karr
Why is your List Important?
On one end of the pendulum, your list ultimately consists of people you have done business with; On the other end, people you want to do business with in the future.
In-between, are all of the other contacts you’ve made who may simply like the content you write or the products you offer. All of these people are of equal value as they make up your ‘tribe’ as marketing ‘guru’ Chalene Johnson puts it. I’m going to borrow her lingo for the rest of my post, because I think it’s a great reference.
I have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset. -Michael Hyatt
Your Audience is your Tribe – Take Care of Them!
Your tribe is your captive audience and they have subscribed to your business philosophy, product, service and/or approach. This means that you have established the most important asset with your readers, and that is the gift of ‘trust’.
Remember, most business interactions happening online are done ‘sight unseen’. Gone are the days of a solid handshake and a square look in someone’s eyes.
These days, trust is developed online through your online presence (how you show up), the quality of your content, and your consistency online. Trust is the new handshake, so you better firm up your marketing grip if you want to crush it online.
A Lead Pages Review – What is ‘Leadpages’?
Leadpages is an online tool that allows you to start collecting leads and customer contacts from right within your website, blog, landing pages, pop-up forms, email, social media, and text messaging.
Inline PopUp boxes
Rather than try to explain this in detail, showing you first-hand is the best approach. Click the button below to see one small function of
Leadpages Convert Plug in action:
You can see that by infusing your quality content with an offer that is relevant to your readers, that you can easily add them to your list and bring them into your community.
This exchange of quality content for your reader’s contact information starts a relationship you can begin to nurture. The key, of course, is to maintain that trust, integrity and quality of information you are providing.
What is Leadpages?
‘Instabuilder 2.0 allows users to create landing pages on the fly. If you’re not familiar with what a landing page is, a landing page is simply a one-page ‘instance’ or website with one job – to deliver a message with a clear ‘CTA’ or in other words, a ‘call to action’.
The essence of a landing page is that your reader will ‘land’ there and receive content that is specific to their needs and not be lost within your blog, multiple site pages, side bars or any other distractions.
Email is the most important channel for you to cultivate in your online business. -Michael Stelsner
By delivering concise and targeted content in this way, you can move your reader naturally and with purpose to one specific action. Generally speaking, that action is to deliver a solution to their problem and get them to invest in your product, program or service.
Here is an example of a landing page I created with
Leadpages InstaBuilder 2.0:
My goal with this single page is to have people who ‘land’ on it sign up for a free ‘coach consult’ so we can discuss their health and fitness goals in more detail. Through email correspondence, I then build a relationship with my prospects with a hope to serve them through our online fitness coaching program.
Additional Leadpages Features
Above, I outlined some of the key features that I use consistently, namely ‘Leadpages‘ and ‘Leadboxes‘. The following are some addition features that Leadpages offers:
- Leadpages: is a customized, single-page landing page to deliver a specific solution to your reader’s problem, desire, or need. Content is delivered in a way to naturally lead your reader to a CTA or call-to-action.
- Leadboxes: can be used to grow your email list from any website without using a landing page. This is achieved by inserting a code snippet inside your blog copy which will launch a pop-up form to your reader.
- Leadlinks: With a ‘zero opt-in process’, Leadlinks allows you to create a link that you place within an autoresponder and converts at 100% every time. As such, people can opt-in to your list, your sub-list or webinar from within your email and their user data is pulled and added to the even right. Done and done.
- Leaddigits: allows you to collect leads through text messages – i.e. ‘text the word ‘FREECOFFEE’ to ‘xxxx’ for a free cup of joe’. Awesome right?! Yeah, you can do this with Leadpages.
Pros and Cons of Leadpages
My first point of entry into the world of landing pages started several years back with a company called “Instapage”. Being a designer at heart, what I loved about Instapage was the ability to create a landing page from scratch. Really, the only limitation was my imagination.
At the time, I hadn’t heard of Leadpages and I was quite happy with some of the pages I’d created. This can* be a slippery slope, however…. read on.
Too much freedom can be dangerous!
There’s a fine line between ‘form’ and ‘function’. Being a visual guy, it was easy to ‘over design’ and over think things without any real awareness of conversion rates. What I was missing was the blueprint that simply worked best for guiding the reader from arrival at my page to my call-to-action (CTA), or in simple terms, by ‘button’.
While I had some success with Instapage, there were a few technical issues that arose with contact forms and SEO. Tech support was slow in responding, and while nothing major, it was enough to have me explore other options.
That’s when I discovered Leadpages
What impressed me the most as a newcomer to Leadpages were the training videos. These guys were giving away a TON of free training and resources that clarified a lot of things for me at the time. My thinking was that if this was the kind of support and quality content being given away, investing in a Pro Account at LeadPages was a no-brainer. For what it’s worth, I haven’t regretted my decision for a moment.
Leadpages vs Instpage
Form & Function
I mentioned above that I liked the flexibility and the complete drag-and-drop functionality that Instapage offers over the design of a landing page.
Leadpages, on the other hand, provides templates (many of which are free) that you can sort through based on what is converting the best – brilliant and simple.
While Leadpages’ designs were more ‘canned’ in terms of design, they were set up that way on purpose to streamline page-building for non-designers — I completely get that and see the value in that now. As we are referring clients who often have no design background, these point-and-click templates can get anyone up and running in a very short time with some amazing looking landing pages.
NOTE: For non-techs, and non-designers, the balance of highly converting templates with some customization (colors, buttons, on/off functions, etc.) is the perfect mix to get great-looking and profitable pages up and running in no time.
Interested in Getting Your Own InstaBuilder 2.0 Account?